
I was asked by Mrs Ruth, my tutor from ''Exploring Creative Business'' to decorate my own cereal box. At first, i did my research and i found some useful examples of cereal boxes, most of them were colourful and humorous. The whole idea was to encourage people to eat a healthy breakfast every morning. Everyone knows that a good breakfast is an important start of the day. I decided to name my product ''Mr Giraffe'' and decorate the box with this kind of animal eating cereals, it's an easy way to attract children because they are influenced by box designs and TV ads. It was based on low fat ingredients, fruit flavour and only 10% sugar. In nowadays companies don't sell healthy cereals any more, that's why my product is special and unique, with healthy ingredients but at the same time with a sweet flavour. At first I would charge the product 99p and then, when the cereal become famous i would turn it to 2 pounds. You can buy it from supermarkets, internet etc. Maybe an offer of a small snack bar should provide my company, also TV and radio commercials, posters and websites will promote and advertise the cereal. I hope the customers will love my work, especially the flavour.
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